What do you personally see when you look at ice?  Something hard, cold and clear? You see that part with your eyes.  But you probably also ‘see’ some of the thoughts and knowledge you have about ice, that it cracks easily, melts, cools drinks, etc.  These things are locked in the associations your brain has made and recorded over time and your life’s experience.  These are invisible things, yet you ‘see’ them when you encounter ice.

But there are other things that can be associated with ice that you probably do not currently see.  For instance, do you ‘see’ (associate) the energy that it has taken to create that ice?  Do you ‘see’ the fuel that has been burned to create the energy to freeze the water to create that ice?  Do you ‘see’ the CO2 that was released into the atmosphere in the freezing of that ice?  Do you ‘see’ the melting of that ice as a waste of energy and CO2?

If you don’t see these things, you are not alone.  These are the invisible things which we have not as a society been trained to perceive.  They are generally not in our associative bank, our neural networks. But we have arrived at an age where it is increasingly vital that they be there.

The message? When you make or use ice, learn to ‘see’ these things.  Make and use only the ice that you need. Don’t find yourself dumping excess ice on the ground or in the sink.  When you do, record that as an adjustment for the ice you will take for that use in the future.

This behavior is not just about ice, just as this website is not about all the little things we suggest.  It is about increasing your capacity to perceive the invisible, the paradigms with which you live, which are often times wasteful of energy since they developed in society in an age where energy waste was tolerated and encouraged even (see Conflicts of Interest).  This website is about increasing your capacity to make new patters, paradigms, and connections within yourself and others, for a more sustainable world for all of us alive today and all future generations.